A few posts back I was daydreaming of a new campaign by the Ad Council promoting fresh produce. I’d thought the “Got Milk?” campaign would be something to model it on.
Washington Post columnist Paul Farhi, who was doing live chat with readers this week about why, when, and how fast food ads on tv started turning so skanky, has a more inspired take. After a fair number of comments on the increase in raunchiness of burger ads targeting 15-35 year old men, we get this exchange:
Okay, all this talk about burgers : is about to ruin my diet. I’m leaving the chat to go find some healthy fruit to snack on.
Paul Farhi: Opening scene: Long shot of Scarlett Johanssen strolling a city street. She stops at a corner grocer.
Close up: Apples, bananas, pears, etc.
Scarlett fondles the fruit seductively as wah-wah music rises up in background.
Close up: Scarlett enjoys eating fruit, in a kind of lascivious way.
Voiceover (Scarlett): “Fruit. It’s so sexy.”
End of ad.
So there you go. I wonder if Colin Firth is available for something involving asparagus?